The following are press releases submitted to me by industry vendors and other media resources. I have posted them here for your perusal and information.  The posting of a press release does not in any way imply endorsement or recommendation by NewspaperTiger.  If you would like to submit a press release simply email it to me at communitynewspapers@gmail.com . If you advise an embargo date that will be honored.

 

Dapper Launches Behavioral Retargeting Ads

Featuring Dynamically-Updated Content

 

Can Show User Exact Offer Seen on Marketer’s Website,

or Entirely New Offer

 

San Francisco (March 24, 2009) Dapper, the industry leader in dynamically created ads that can draw on an infinite choice of content to generate real time offers, has launched Behavioral Remessaging, which retargets audiences on other sites with live offers from marketers whose website they had visited or whose ads they had seen earlier.  This will enable advertisers to reach out to prior visitors to their sites with offers updated to reflect current market conditions such as changing prices or new product features or entirely new offers.

 

“Dapper’s Behavioral Remessaging is the ultimate online reminder,” says Paul Knegten, the company’s Head of Marketing. “It not only reminds visitors that they had seen an earlier ad or offer of interest, but that the offer still stands or perhaps has gotten even more attractive. Since we can create a limitless number of ads from one creative, audiences could see the exact same ad on another site or a different offer from the same marketer — down to the exact product the visitor was looking at on the marketer’s website. We are confident that seeing ads that look familiar or build on earlier information will produce higher recall and response for advertisers.”

 

Dapper differs from other retargeting by enabling marketers greater flexibility with follow up offers.  Since ads are created dynamically without any client IT involvement drawing on any creative elements pulled from a marketer’s own Web site, from product inventory data, or any kind of informational database, a nearly limitless number  creative units can be produced in an instant to have the most appeal to any particular individual. For example, an airline could show you the actual flight you were looking at with updated pricing and availability or an automaker could show you’re a feature you hadn’t explored on your visit to his site.

 

Here is a link to an animated video that shows how it all works: http://www.youtube.com/watch?v=pXr18h6tqUQ. 

 

With Dapper (http://www.dapper.net), advertisers can deliver contextually sensitive display ads dynamically assembled from creative elements pulled from their own Web site, from product inventory data, or from any database of marketing offers without client or agency IT department involvement. The results are highly relevant up-to-the-minute ads of nearly limitless creative possibilities shown to audiences of proven intent. Demo video: (http://www.youtube.com/watch?v=WFVgFU-fZEs). With Dapper publishers and advertisers get click through rates as much as six times higher than with static ads. With offices in San Francisco and New York, Dapper was founded by Eran Shir and Jon Aizen in late 2005 and has received $6 million in funding from Accel Partners.

 

 

George Simpson

George H. Simpson Communications

203.521.0352

george@georgesimpson.com

www.georgesimpson.com

Radar Roy’s Search Engine Workshops Stamp Out Unemployment One Entrepreneur At A Time

 

“Radar” Roy Reyer helps Arizona residents combat a tough economy and rising unemployment rates with invaluable Internet marketing tips through his professional search engine workshops.

 

PHOENIX, AZ – “Radar” Roy Reyer, an AZ SEO training expert, has announced that Arizona residents can help combat unemployment and challenging economic times by simply maximizing their knowledge of Internet marketing and search engine optimization.

 

Reyer currently provides complimentary monthly presentations on Internet marketing and search engine optimization techniques. Those interested in growing their businesses online are also encouraged to attend Reyer’s bi-monthly informative search engine workshops, which are available for both beginners and more advanced professionals in the Phoenix area.

 

As a retired cop, Reyer initially entered the world of Internet marketing without much knowledge about search engine optimization. However, after a negative experience when a third-party SEO firm’s unethical practices caused his website to be blacklisted by Google, Reyer felt it was time to take the fate of his Internet success into his own hands.

 

By taking classes instructed by Robin Nobles and John Alexander to learn how to build a sustainable online business, and later joining forces with them to form the Arizona Search Engine Workshop, Reyer was able to quickly re-enlist his website with Google and transform his online business into a thriving marketing opportunity. In addition to his online marketing business, Reyer is currently very active in the Phoenix community as a member of the Wickenburg Chamber of Commerce and SEMPO Arizona.

 

“Through my online marketing success, I quickly realized that I could teach others how they can achieve the same results. With the SEO techniques and Internet marketing strategies presented through my search engine workshops, my clients have seen a dramatic turnaround in the profitability of their online businesses,” says Reyer of SEOTrainingSW.com (http://www.seotrainingsw.com).

 

Reyer’s professional AZ SEO workshops include both the Essentials Workshop for beginners, as well as the Advanced SEO Workshop for more seasoned entrepreneurs. The Essentials Workshop is a two-day training course highlighting Reyer’s seven steps to successful online marketing, keyword strategies, how to draft engaging and relevant web content, internal and external link building and more. Reyer’s Advanced SEO Workshop is an intense three-day training course featuring blogging and article marketing, advanced latent semantic indexing, as well as an overview of the free Internet tools available to increase website rankings.

 

“I am continually amazed at the results that my search engine workshops have generated. Through my coaching, several of my clients are now enjoying seven figure incomes working from home. It is empowering to recognize that even in today’s economy there are so many opportunities for success online,” concludes Reyer.

 

About “Radar” Roy Reyer: AZ SEO training expert and retired cop “Radar” Roy Reyer has turned his online marketing success into an opportunity to teach others to do the same. Reyer currently operates SEOTrainingSW.com (http://www.seotrainingsw.com), offering two- and three-day search engine workshops to help entrepreneurs fully utilize the benefits of search engine optimization. Through his professional coaching, Reyer’s clients have enjoyed profitability through successful online businesses, even in today’s challenging economy.

 

Media Contact:

Roy Reyer

Roy@SEOtrainingSW.com

41914 N. 251st Ave.

Morristown, AZ 85342

Phone: 623-203-6177

http://www.seotrainingsw.com

 

Keywords: AZ SEO training, search engine workshops, AZ SEO

 

 

 

                  DTITM Receives Business Focus Award

Progress Software selects DTITM for visionary partnership award

Springville, Utah – February 26, 2009: Digital Technology International (DTITM) and Progress Software announce today that DTITM has been chosen to receive Progress Software’s elite North America Business Focus Award. The North American Business Award is given to Progress Software partners that display foresight in recognizing key market opportunities, demonstrate an understanding of current and future market requirements, define a clear business model and pricing structure, and stayed true to goal achievement.

“Progress is committed to the success of our partners, such as DTITM, and their customers, and provides superior technology to help them create innovative products and solutions,” said Jerry Kelly, vice president worldwide partner sales, Progress Software. “The recipients of this year’s awards have developed solutions that help their customers solve complex business issues. DTI’s dedication to the development of problem solving business applications is part of what makes the Progress Application Partner community so strong.”

“DTITM has a solution-oriented perspective and collaborates with strong business partners like Progress Software to build the complete solution,” said Dan Paulus, vice president, sales, DTITM. “Our partnership with Progress Software has led to the success and profitability of our media customers. We share a strong business philosophy and industry-leading innovation.”  

 About Digital Technology International: Digital Technology International (DTITM) delivers audience-centric Web, print, and mobile solutions to publishers around the world. The company’s unique technology and professional services help media organizations engage audiences by delivering targeted news, ads and entertainment. Whether onsite or via SaaS (Software as a Service), DTITM software helps customers generate new revenue, reduce costs, manage resources, and make more informed business decisions. Its solutions are successfully implemented at more than 1000 news organizations around the globe. DTITM is headquartered near Salt Lake City, USA, with offices in Australia, Brazil, Canada, Finland, Germany, Norway, Panama, the United Kingdom and USA. DTITM may be found on the web at: www.dtint.com 

 

MEDIA CONTACT: Lisa Speth, DTITM, Manager, Marketing Communications, lisa.speth@dtint.com

Metro MicroSites Offer Publishers A New Way to Target Local Advertising Online

New York, NY — Metro Creative Graphics, Inc. has announced the release of Timely Features MicroSites, an online revenue-generating editorial features vehicle for the publishing industry. Timely Features MicroSites are self-contained, ready to post electronic editorial sections that reside on a publications’ own server, allowing each publication to benefit from search engine crawls for indexing the content.

Professionally created using Flash technology and employing the latest search engine optimization and Web 2.0 design for easy navigation, subscribers receive three MicroSites monthly to address popular editorial themes such as weddings, home, auto, pets, seniors, parenting and more. Seasonal and holiday MicroSites are also timed to deliver maximum effectiveness for sales and consumers.

Site branding, ad spaces, run-of-site sponsorship and directory listings are defined and ready to sell for each MicroSite. Ads may also be rotated to increase a publications’ revenue source. Google tags may also be entered into ad spaces. Skyscraper ads can be sold to replace directory listings.

Timely Features MicroSites are designed to be branded and posted within 15 minutes. This allows sales staff to show the actual MicroSite to prospective ad buyers. Sites can also be copied to laptops to present in offline sales presentations. Practically anyone can post a Timely Features MicroSite, without any HTML or Web programming experience. Through Metro’s revolutionary new MiSite™ technology — a free companion online application for MicroSite subscribers — adding features, placing and rotating ads without an ad server and publishing the entire site content to a designated folder on the publication’s server is now a few clicks away.

Timely Features MicroSites support all current popular Web browsers including Firefox, Safari and Microsoft Internet Explorer.

For more press release information, live MicroSite demos, release schedule and interactive revenue calculator, visit www.timelyfeatures.com or call Metro’s Client Services at      800-223-1600    .

Since 1910 Metro Creative Graphics, Inc. continues to be the leading supplier of creative content and revenue-generating tools to the publishing industry.

Contact:
Daniel Perez
Vice President of New Media
Metro Creative Graphics, Inc.
519 Eighth Ave.
New York, NY 10018
    917-339-0504    
dperez@metro-email.com

 Mixpo Partners with Leading Local Media Publishers to Drive Online Video Advertising Forward

 

New partnerships, include NBC Local Media, Tribune, Freedom Communications, TownNews.com, and Fisher Communications

 

SEATTLE – Jan. 28, 2009 – Mixpo (www.mixpo.com), an online video advertising technology company, today announced partnerships with five leading local media publishers: NBC Local Media, Tribune, Freedom Communications, TownNews.com, and Fisher Communications. The partnerships are designed to enable advertisers of all sizes to run actionable online video advertising campaigns and promote their businesses at a local level.

 

“Mixpo’s new partnerships – across the Newspaper, TV and Radio media segments – represent the best locally focused media publishers in the industry. We share the conviction that it is at the local market level that customers want to engage, and where advertisers want to be present,” said Anupam Gupta, Mixpo president and CEO. 

 

Under today’s agreements, each partner is integrating Mixpo’s VideoAd platform into their online advertising solutions. With the increased effectiveness of video advertising and seamless integration of the Mixpo technology, these local media publishers are able to leverage their existing assets, such as highly localized sales forces, targeted audience reach, and existing advertising clients, to better monetize their display ad inventory and generate increased revenue.

 

In more detail, Mixpo’s new local media publisher partners are:

 

• NBC Local Media, comprised of nine NBC-owned-and-operated television stations, NBC Everywhere, LX.TV, and Skycastle Entertainment.  This network of sites covers the country’s largest cities, including New York, Chicago, Los Angeles, Philadelphia, Washington, Dallas/Fort Worth, the San Francisco Bay-area, San Diego, and Connecticut. 

 

• TRIBUNE is America’s largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, WGN America on national cable, Chicago’s WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.

 

• Freedom Communications, headquartered in Irvine, Calif., is a national privately owned information and entertainment company of print publications, broadcast television stations and interactive businesses. The company’s portfolio includes 33 daily and 77 weekly newspapers, including The Orange County Register, magazines and other specialty publications, plus news, information and entertainment websites to complement its print and broadcast properties. Freedom’s newspaper publications have a combined circulation of more than one million subscribers. The broadcast stations—five CBS, two ABC, and one CW network affiliates—reach more than 3.5 million households across the country.

 

• TownNews.com, which is majority owned by Lee Enterprises and is a premier publisher of daily and weekly online specialty publications.  TownNews.com hosts more than 1500 online publications and offers a wide variety of products and services to U.S. Newspapers.

 

• Fisher Communications, Inc., which is a Seattle-based communications company that owns or manages 13 full-power television stations, 7 low-power television stations, and 8 radio stations in the western United States including: KOMO TV – ABC in Seattle, KATU TV – ABC in Portland, Oregon, and KBAK TV – CBS in Bakersfield, California.

 

“We are focused on providing the best content for the local community and that includes offering a better way for advertisers to promote locally,” says Mort Greenberg, vice president of sales for NBC Local Media.  “Video advertising is hot and Mixpo has a great technology for enabling us to serve our local market advertisers and audience.”

 

“As readership moves online, newspapers have a great opportunity to succeed and take their existing advertisers with them,” said Marc Wilson, general manager and CEO at TownNews.com.  “We focus on technologies that help newspapers reinvent themselves and the Mixpo platform helps them do just that.  We’re extremely excited to be partnering with Mixpo and helping our newspapers achieve their higher sales potential.”

 

“Mixpo’s online video advertising solution is helping us get better response rates for our advertisers.  We are providing more value to our customers both through display and search advertisers,” said Mike Hodges, vice president of sales at Freedom Interactive. “Finally a solution for our advertisers that offers a call to action for their display ads!” 

 

“Many of our partners are traditional, local media companies – across Newspaper, TV, Cable and Radio segments – that understand how online video advertising can help them transform their businesses online,” said Mixpo’s Gupta. “Our partners offer premium local content and a local sales presence that keeps them directly connected with local audiences and advertisers. Combining those significant assets with our online VideoAd platform, helps them deliver very compelling local advertising solutions.”

 

About Mixpo

Mixpo is an online video advertising technology company based in Seattle. The company’s comprehensive VideoAd platform enables any advertiser, from small to large, to run actionable online video advertising and locally promote their business. Mixpo’s VideoAd platform is available through partnerships with local media publishers, including Comcast Spotlight, NBC Local Media, and Tribune. Mixpo enables publishers to seamlessly integrate VideoAds into their online solutions for local advertising, demonstrate effectiveness to advertisers, and increase revenue. Mixpo also enables national agencies and advertisers to dynamically create and target VideoAds to drive more cost- effective local marketing and promotions. For more information visit: http://www.mixpo.com.  

 

 

Media Contacts:

Illuminate Public Relations for Mixpo

Steve Stratz –   (206) 3...  or steve@illuminatepr.com 
Minou Nguyen –  (206) 7... or minou@illuminatepr.com   

 

 

 

 

 

 Contact: Tiffany McCallen, Associate Director

Address: 99-A N. State St., Westerville, OH 43081

Phone:  614-…, ext. 2#

Fax: 614-891-9774

E-mail: McCallen@RNA.org

Web site: www.RNA.org

 

 

CALL FOR ENTRIES: 2009 RNA AWARDS FOR RELIGION REPORTING EXCELLENCE

 

The Religion Newswriters Association invites journalists to enter its 2009 contests recognizing religion reporting excellence in the news media. Nearly $6,500 in prizes and citations is awarded in eight contest categories.

 

·      Religion Reporter of the Year‹print & online

·      Religion Writer of the Year‹print & online (Supple)

·      Religion Pages/Sections‹print & online (Schachern)

·      Student Reporter of the Year‹print & online (Chandler)

·      Religion Reporter of the Year at small or mid-sized newspapers‹print

& online (Cassels & Cornell)

·      Television Religion Reporter of the Year

·      Radio Religion Reporter of the Year

 

 

Visit www.RNA.org/eligibility.php for entry forms and more information.

 

Postmark deadline: Feb. 2, 2009 (Chandler student contest deadline is May 1, 2009).

 

 

 Chicago, December 16, 2008–Affinity Express Inc., the leading multi-shore provider of outsourced, high-volume advertising and marketing design solutions, with over 8,000 clients in the media, retail/quick printing and promotional products industries, announced the launch of IDEA v4.0.  This proprietary workflow solution for interactive ad production is built on the company’s Internet-based workflow, which has successfully served thousands of clients for several years.  The new version will enable users to easily submit, review and upload digital and rich media ads produced and/or designed by Affinity Express.

 

Affinity Express produces high volumes of online ads for print and internet publishing clients and recently began offering the service to corporations and accounts in the advertising, retail/quick printing and promotional products industries.  Interactive and rich media services compliment the company’s capabilities in print ad production, creative design, document creation, vector artwork and embroidery digitizing.  In addition to Flash, animated .GIF and static online ads, Affinity Express offers additional digital ad options through AdInterax from Yahoo!, as well as design for email blasts, e-catalogs, e-cards with MP3 inputs, Flash presentations and Flash video with MPEG inputs.

 

Affinity Express Chief Executive Officer Kenneth W. Swanson said, “We’re delighted to launch an easy-to-use, Web-based workflow technology that enables the strategic sourcing of digital production and interactive services for advertising and online marketing communications.  Today, advertisers are looking for partners capable of handling behind-the-scenes digital production for online and mobile interactive marketing at extremely competitive rates.  Furthermore, agencies and marketers are experiencing significant cost pressures and having trouble finding enough talent to meet their growing demand for digital production resources.  With IDEA v4.0, Affinity Express has built a bridge for clients to access cost-effective production capacity and creative skills.”

 

The Internet-based IDEA workflow enables clients to 1) select products, 2) provide instructions and upload attachments, and 3) review orders anytime from anywhere in a secure environment.  Clients have no need to purchase, install and maintain hardware and software.  As Chief Technology Officer Frank Dickinson noted, “We are rolling out a fully-tested system that streamlines and automates order submission, instructions, approvals and billing.  This brings maximum efficiency to both the internal staff of clients and our production teams offshore.”

 

IDEA is the workflow component of the comprehensive Affinity Express solution, which includes more than 800 graphic designers, world-class processes and expertise in over 30 software programs and multiple platforms.  The company is the only multi-shore graphic and design operation (with facilities located in India and the Philippines), which offers disaster recovery and business continuity planning for clients.  As with its other services, Affinity Express provides a business process outsourcing platform for transformation by enabling clients to lower costs, reduce turn times, enhance quality, and improve profitability with interactive and rich media ads.

 

About Affinity Express

Affinity Express is the leading business process outsourcing company that is 100% dedicated to graphic and design services.  Headquartered in Chicago, Illinois, Affinity Express has over 800 employees and maintains production centers in Pune, India and Manila, Philippines.  The company is the only multi-shore BPO in the outsourced graphic space, which offers disaster recovery and business continuity planning for clients.  Affinity Express delivers services 24 hours per day, seven days per week and 365 days per year, producing products in more than 30 software packages and multiple platforms.  The company manages its unique creative process with a continuous improvement approach based on Lean Six Sigma, so that clients receive reliable output with fast turn times for their mission-critical digital files.  The comprehensive, customized graphics solutions of Affinity Express help clients lower production costs, generate higher profits and gain a competitive edge, without having to invest in establishing and maintaining these capabilities internally.

 

At the end of 2006, LiveIt Global Solutions, the holding company for Ayala Corporation’s investments in the Business Process Outsourcing (BPO) sector, acquired 100% of Delaware-incorporated Affinity Express.  Founded in 1834, Ayala Corporation is the oldest business house in the Philippines and one of the largest conglomerates in the country.  Ayala Corporation and its listed subsidiaries have a combined market capitalization of approximately $15 billion.

 

For more information about Affinity Express, please visit www.affinityexpress.com.

 

Contact:

Kelly Glass

Affinity Express

 84…

kellyg@affinityexpress.com

 

 11/6/08    FOR IMMEDIATE RELEASE:

 

Bartash Printing Introduces New Internet Publishing Solution

Philadelphia’s Largest Cold-Set Web Printer Delivers “Digital eDITIONs^™“  to Grow Clients’ Businesses

 

Sidney Simon, owner and CEO of Bartash Printing, a leading manufacturer of magazines, newspapers, and niche publications, announced today that the company has developed an Internet-based publishing solution for its many print clients, called “Bartash eDITIONs”™. “Customization of the pdf files used in the printing process, into searchable, animated documents for posting on the Internet, is a much-needed service that we now provide publishers.” stated Bartash Director of Sales, Eric Roberts. “Our customers are always looking for new ways to increase advertising revenue and boost circulation. If they don’t already have a website, they’re certainly aware of the power of the Internet. In many cases they’ve just been waiting for an easy way to add their publication to the digital media stream. Bartash eDITIONs offer that.”

 

Tom Meyer, Director of Production at Bartash commented, “Though still in Beta phase, the very favorable response from our clients validates our original thinking, so we’re moving forward rapidly. Firms have been springing up to specifically offer similar services, but few, if any, can match the convenience of being an extension of the print production cycle. As the client’s printer of choice, we’re with them for the long haul, and have a better appreciation of their needs and expectations. Because we’re intimately involved in the structure of their files and their levels of expertise, we can support and counsel them better than those approaching the project with little or no publishing experience, or as an extension of the distribution cycle.”

 

Bartash IT Manager Paul Cofield added, “We looked at the state of the art in on-line digital publications and realized that developing our own software solution in-house would result in a product better suited to the needs of the publishers we serve. Most of the newspapers and magazines that we print are very advertising intensive. Their needs called for a more efficient system for handling indexing, search functions, and live email and URL links. To satisfy our most sophisticated customers, we even added the ability to incorporate audio and video. Starting with Adobe Flash^®, we added functionality and customized interfaces to create a virtual experience that parallels the publishers printed product while offering marketable links to the advertisers websites, email addresses, or custom displays, that can be sold to enhance the publisher’s bottom line. The Bartash eDITION becomes something every publisher craves — a revenue generator.“

 

Bartash Printing is Philadelphia’s largest cold-set web printer, employing nearly 300 people and operating a 100,000 sq. ft. facility. The company has 5 press lines, full prepress, postpress, imaging and mailing capabilities. Bartash specializes in newspaper and magazine manufacturing, 1 to full-color printing, fulfillment and distribution, variable data imaging, detached address labels and cards, inserts and FSIs, production consulting and now Internet publishing with Bartash eDITIONs. Operating 24/7 with live technical support, Bartash has built a reputation for award-winning service, quality, and innovation. For more information click: www.bartasheditions.com.

 

 

Outsourced Graphic and Design Solution Provider Affinity Express
Launches Proprietary Workflow for Interactive Ad Production

 Newspapers Turn to 2ergo to Extend Content Beyond Print

News distributed via the mobile web offers publishers a new way to reach consumers and monetize local content

 

Arlington, VA and Minneapolis, MN – October 7, 2008 – According to Nielsen Mobile, 13 million U.S. consumers use their phones to read the news, and by deploying a mobile version of a Web site, publishers can extend a site’s reach by 13 percent. The mobile Web is shaking up the newspaper industry as on-the-go consumers want their news instantaneously, no matter where they are.  Newspaper publishers large and small are keen to satisfy this consumer need, as well as find profitable business models in the new age of mobile media.  Many are learning that the addition of a mobile site not only extends reach, but can also create a new revenue stream.

 

2ergo, a leading provider of mobile products and solutions, announced today at the Suburban Newspapers of America Fall Conference that numerous newspaper publishers have signed on to use its mobile publishing platform, Swift, to create and monetize mobile Web sites. The licensees include U.S. newspaper publishers Investor’s Business Daily, The Washington Times, and the Toledo Blade, as well as two popular newspapers in Latin America, El Comercio and El Universo, both out of Ecuador.

 

Swift enables newspapers and other types of publishers to distribute and monetize content via the mobile channel. Daily news feeds, videos, slideshows, editorial content, classifieds, real estate listings, city guides, local weather, sports, traffic, blogs and more can be easily published, automatically updated and monetized through Swift. In addition, targeted mobile ads can be served through any of 2ergo’s mobile ad network partners, who act as a virtual extension to the newspaper’s advertising sales force and create an additional revenue channel. 

 

“The number of mobile Internet users worldwide will reach 546 million this year and is forecast to surpass 1.5 billion in 2012*,” said Guy Vidra, president of 2ergo Americas. “Newspapers will be using the mobile Internet as one of the most important ways to reach their current readers and acquire new ones, especially on the local level.”

 

Features of Swift include “send-a-friend” that promotes viral marketing of the mobile site, as well as an optional text messaging add-on service, which allows consumers to sign up for SMS alerts with breaking news, promotions and other types of information through the mobile site. The technology is completely scalable and customizable with the newspaper’s brand and unique style. Dynamic mobile pages feature real-time device detection capability to ensure compatibility with basically every handset in the market today. Swift also provides a comprehensive reporting view so the publisher can track audience behavior and adjust content as needed. With the mobile ad component, newspapers can target advertising by location, interest or category.

 

“Swift is the next generation in news distribution and is allowing us to extend our brand beyond the printed pages of the paper and the Internet,” said J.T. Miller, Vice President Marketing + Business Development, Investor’s Business Daily. “We now connect with our existing readers and target a new generation of news savvy youth while uniting our newspaper brand with high-tech, on-the-go, instant communication.”

 

About 2ergo

2ergo is a provider of mobile marketing, business and entertainment solutions to brands across a broad range of sectors.  Through industry-leading products, 2ergo optimizes an organization’s ability to leverage the power of the mobile channel, helping companies create innovative marketing programs, connect with consumers and deliver results that directly benefit the bottom line. The group provides convergent mobile applications, global messaging payment services, content management and mobile Internet products. Clients include FOX, HBO, Disney, NBC Universal, AT&T, O2, MultiMap and Rightmove. Headquartered in the UK with offices in the U.S. and Latin America, the group is listed on AIM, a market of the London stock exchange (AIM: RGO). For more information, visit www.2ergo.com. 

 

Press Contact

Michael Volpatt

Larkin/Volpatt Communications

michael@larkinvolpatt.com
    415-994-8864    

 

* IDC Digital Marketplace Model and Forecast, June 2008