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	<title>Community Newspapers    - Hear Them Roar</title>
	<link>http://newspapertiger.com</link>
	<description>Studying the Evolution and Obstacles of Multimedia Publishing</description>
	<lastBuildDate>Fri, 18 Jul 2008 19:15:38 +0000</lastBuildDate>
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		<title>USC School of Journalism &#38; Mass Communications - discussing internships and newspaper convergence</title>
		<description><![CDATA[
I&#8217;ve been traveling all week and am now in Columbia SC. Today I&#8217;ll meet with Beverly Dominick, the placement coordinator for the University of South Carolina  School of Journalism and Mass Communications. I want to explore with her the possibility of journalism and advertising grad and undergrad students doing internship work for community newspapers.  I&#8217;m also going [...]]]></description>
		<link>http://newspapertiger.com/2008/07/18/usc-columbia-school-of-journalism-mass-communications/</link>
			</item>
	<item>
		<title>FREE White Papers and Trade Publications</title>
		<description><![CDATA[If you haven&#8217;t been to the site of  Netline Publication&#8217;s Tradepub.com, do take a look. I&#8217;ve signed up for notifications and have gotten a lot of  very helpful free magazine subscriptions and white papers. I&#8217;m regular receiving WebSite Magazine in print and on the Web, and Business Week. I have downloaded free white papers on CRM, search [...]]]></description>
		<link>http://newspapertiger.com/2008/07/16/free-white-papers-and-trade-publications/</link>
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		<title>Oral History Project - Your Paper Could do This!</title>
		<description><![CDATA[

I hope you&#8217;ll forgive the repetition but this is a very old post that I&#8217;m reviving.  I just love the concept and now that I have far more visitors I&#8217;d really like to hear what you all think about it.  My first concept of this was totally nostalgic but I think newspapers must embrace the [...]]]></description>
		<link>http://newspapertiger.com/2008/07/15/oral-history-project/</link>
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		<title>Convergent Journalism 101</title>
		<description><![CDATA[
I&#8217;m headed to South Carolina this week, for SNA. On Thursday I&#8217;ll be meeting in Columbia with the J-school professors and director of Ifra Newsplex at USC.  I&#8217;m going to be talking with Director Randy Covington and also with Professor Doug Fisher, one of the authors of &#8220;Principles of Convergent Journalism.&#8221;  While I&#8217;m about halfway through the book (reading [...]]]></description>
		<link>http://newspapertiger.com/2008/07/14/convergent-journalism-101/</link>
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		<title>Mentoring and Recruiting - Start with High School</title>
		<description><![CDATA[




click on logo to learn more

  I  just love it when an idea comes along for community newspapers that helps resolves several issues, and this would seem to be one of the best. ASNE (The American Society of Newspaper Editors) and the Knight Foundation have an annual grant for daily newspapers, to help them create a [...]]]></description>
		<link>http://newspapertiger.com/2008/07/13/mentoring-and-recruiting-start-with-high-school/</link>
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		<title>COOL INTERNET MARKETING TOOLS</title>
		<description><![CDATA[
  Some helpful online marketing advice from Robin Good here. One of my favorite online marketing and technology gurus,  Good&#8217;s background includes art and design directing,  film and video production, radio broadcasting, TV production, information design, computer graphics and multimedia production. I consider his Master New Media blog a must-read .  Not only will you find the latest online marketing [...]]]></description>
		<link>http://newspapertiger.com/2008/07/12/cool-internet-marketing-tools/</link>
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		<title>Online Video Guidance - Where to Place and How</title>
		<description><![CDATA[
Mark Bonfligi is founder and president of of Dealer.com, which provides online marketing solutions for the automotive industry. He co-founded EARTHCARS, Inc. an automotive retailer based in New England.  Through his unique online marketing strategies he increased EARTHCARS sales 300 percent in one year.
In this article for iMEDIA Connection, Bonfligi talks about where on your [...]]]></description>
		<link>http://newspapertiger.com/2008/07/10/online-video-guidance-where-to-place-and-how/</link>
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		<title>Selling the Value of Newspapers  - Two Terrific FREE Tools</title>
		<description><![CDATA[




Newspaper Association of America (NAA )  has put together a new site, called NewspaperMedia, talking about  &#8221;Newspapers - The Mult-Medium.&#8221;  It&#8217;s a great tool for bringing aboard reluctant advertising prospects. The site also offers a free powerpoint download about the value of newspaper advertising. Some of the statistics included in its introductory presentation include:


 55% of daily [...]]]></description>
		<link>http://newspapertiger.com/2008/07/04/selling-the-value-of-newspapers-two-terrific-free-tools/</link>
			</item>
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		<title>Seven Traits of Highly Effective Community Managers</title>
		<description><![CDATA[
 In these days of multimedia evolution, newspapers are concentrating on creating new and improved products. But what they sometimes forget is that the Internet is not about &#8220;If you build it they will come.&#8221; Online marketing and Web analytics are crucial. It&#8217;s great to evolve your products but what if no one knows you did? To take it a step further, if [...]]]></description>
		<link>http://newspapertiger.com/2008/07/01/7-traits-of-highly-effective-community-managers/</link>
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		<title>Convergence, Star Car and Ifra Newsplex</title>
		<description><![CDATA[
Have you heard of the Shelby (NC) Star&#8217;s Star Car? Skip Foster, Star Publisher, spoke at the Newspaper Association of America (NAA) Marketing Conference about this mobile WiFi marketing product. What&#8217;s most impressive  - and really why the Star Car works so well - is that the paper is only 15,000 print circulation. The idea [...]]]></description>
		<link>http://newspapertiger.com/2008/06/29/convergence-star-car-and-ifra-newsplex/</link>
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