Media Evolution – Hear the Roar

Entries categorized as ‘In the News’

Knight Foundation, CPB grant money to NPR

October 2, 2009 · Leave a Comment

National Public Radio

National Public Radio

The Corporation for Public Broadcasting (CPB) and the Knight Foundation have granted $3 million for a two-year pilot project for National Public Radio (NPR), which Michael Caruso of Minnesota Public Radio is saying on Twitter will be NPR and local station partnerships.

The  CPB and Knight Foundation grants ($2 mil and $1 mil respectively) will allow about a dozen NPR stations throughout the U.S. with established news operations to hire new journalist bloggers. Each will focus exclusively on reporting and aggregating news about a topic relevant to that city, and the stations will feed the content into NPR’s  content management system (CMS.) Then all participants will be able to view each other’s work.  Read more on BlackIPress.com .

Categories: In the News · Products and Services
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Small is Beautiful for Newspapers

August 10, 2009 · Leave a Comment

 This morning’s AZCentral, the online home of the Phoenix-based Arizona Republic, reports that while newspapers are certainly struggling the best news is with the smaller community newspapers (which those of us long in the community newspaper space have been saying all along.)

Here’s one bit of info from the article:

The classified ad revenue among daily newspapers with circulations of less than 15,000 actually rose by an average of 23 percent in the five years ending in 2008….  Meanwhile, ad revenue dropped 25 percent at daily newspapers with circulations greater than 80,000, according to Inland Press.

Read the good news in its entirety.

Categories: In the News
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Behavioral Targeting Done Right

July 2, 2009 · Leave a Comment

spyThere’s a lot of talk on the Internet this morning about an attempt by some prominent Internet associations to set up regulatory guidelines for behavioral targeting on the Web. The Interactive Advertising Bureau (IAB) is teamed with American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and The Council of Better Business Bureaus (BBB). The seven principles they’ve devised cause me to segue a bit here, to the issue of opt out. I’ve addressed this before and as I receive more and more e-newsletters and e-mails it becomes more of an annoyance for me. I can’t tell you how many publication e-newsletters or e-mail alerts I’ve signed up for (or perhaps didn’t but got them anyway) that don’t have an opt out link, or have one so difficult that I give up and just delete them as they arrive. Opting out is appropriate online behavior.  Outbound electronic marketing products must include this.

MediaWeek has all the details of this ethics consortium and its proposed guidelines.

Categories: In the News · Marketing

Vital Tweeting During Iran Election

June 16, 2009 · Leave a Comment

AP via PaidContent.org

AP via PaidContent.org

According to Rafat Ali’s PaidContent.org, there are stories coming out of Iran that the government there has blocked access to Facebook, YouTube and other social networks, and even blocked text messaging. Twitter, however, is still enabled. The Iranian people are tweeting about the elections, and protesting throughout. When Twitter announced a schedule maintenance today the Iranian people complained bitterly. Twitter stayed live.  Here’s the story from Ali.

Categories: Events · In the News

New Daily Paper in Detroit

June 10, 2009 · 5 Comments

detroit bridge DailyPress.com of Newport News VA reported the birth – yep, not the death but the birth – of a daily newspaper in Detroit.  The Detroit Daily Press will be both paid print and online. What were they thinking? As I read the article I just didn’t see anything that said what they are doing is any different than that of newspapers currently struggling.  They have funding enough to stay alive for one or two months, and to break even they need 150,000 subscribers. Oh, my.

What do you think? Photo courtesy of Trip Advisor.

Categories: In the News
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