Discover My Network, a new crowd sourcing site, introduced the fully automatic HumanNet Discovery Engine, which filters through the masses to match each user with his or her own network of “maven recommenders.” DMN is the brainchild of its CEO Gary Manfredi, and incorporates music review site Discover My Muse.
Read the full story from Adotas.
Categories: Products and Services
Tagged: crowd source, crowd sourcing, discover my muse, discover my network, discovermynetwork, gary manfredi, humannet discovery engine
Fast Flip by Google, still in Google Labs after launching three months ago, makes reading online articles quick and easy. The product allows readers to view online articles as if they were flipping through newspaper or magazine pages. Its mobile version works on Android and IPhones.
“So far, our initial thesis has held up: if you make it easier to read news online, people will read more of it,” says the Google blog this morning. “Users have told us they like being able to browse content so quickly, and we’ve been pleased with the amount of time they have spent reading articles in Fast Flip.”
The 36 current publishers who have been using Fast Flip already saw the same positive results, according to Google.
Now, 24 more publishers are joining Fast Flip, and they represent over 50 newspapers, magazines, Web sites, radio broadcasters and news wires.
New Google Fast Flip partners include Tribune, McClatchy, Huffington Post, Popular Science, Reuters, Public Radio International, POLITICO and U.S. News & World Report.
“While we’re encouraged by the positive feedback about Fast Flip, it’s just one of many experiments you’ll see us try in partnership with news publishers,” Google wrote. “Our goal is to work with the industry to help it continue to innovate and build bigger audiences, better engage those audiences and generate more revenue. We’re looking forward to innovating and iterating with all these new partners in Fast Flip.”
Categories: Products and Services
Tagged: fast flip, google fast flip
courtesy of SearchEngineLand
According to a recent survey by comScore and GroupM Search, consumers exposed to influenced social media and paid search clicked through 50 percent more than those not so exposed. That is, consumers exposed to social media are more likely to click on a brand’s paid search ad compared to those exposed to the brand’s paid search alone. Among searchers using a brand’s product name in the query, the CTR increased from 4.5 percent to 11.8 percent when users were exposed to both influenced social media and paid search around a brand.
Here’s the downloadable white paper explaining it all:
The Influenced: Social Media, Search and the Interplay of Consideration and Consumption
Categories: Marketing
Tagged: click through rate, CTR, paid search, social media, the influenced social media search and the interplay of consideration and consumption
If you’re a publisher considering citizen journalism, or now have citizens reporting any portion of your content, take a look at the YouTube Reporters’ Center, where journalist professionals have gathered to provide crash reporting courses for the novice citjourno. Of course, your new reporters could benefit as well. Here are just a few:
Thanks to Journalistics for pointing out this new YouTube feature.
Categories: Products and Services
Tagged: youtube reporters' center
National Public Radio
The Corporation for Public Broadcasting (CPB) and the Knight Foundation have granted $3 million for a two-year pilot project for National Public Radio (NPR), which Michael Caruso of Minnesota Public Radio is saying on Twitter will be NPR and local station partnerships.
The CPB and Knight Foundation grants ($2 mil and $1 mil respectively) will allow about a dozen NPR stations throughout the U.S. with established news operations to hire new journalist bloggers. Each will focus exclusively on reporting and aggregating news about a topic relevant to that city, and the stations will feed the content into NPR’s content management system (CMS.) Then all participants will be able to view each other’s work. Read more on BlackIPress.com .
Categories: In the News · Products and Services
Tagged: BlackIPress.com, CMS, content management system, corporation for public broadcasting, cpb, michael caruso, national public radio, npr
NewspaperTiger
