Media Evolution – Hear the Roar

The Media Audit just completed a survey about online activity in the United States, reports The AIM Group. While a far greater percentage of time is spent getting news and information online than just two years ago, the visits are to newspaper Web sites in many cases. For newspapers this is good news, but it would be even better news if the public perception of newspapers as print-only were further dispelled. To do this newspapers have to get past their reluctance to market and advertise beyond their own products.