Scott Karp, one of the founders of Publish2, has a fairly long post on his Publishing 2.0 blog that is very worthwhile reading. It’s entitled Fixing Obsolete Newspaper Circulation Marketing. He talks about newspaper circulation but also has some thoughts on what ought to be in the print edition. The comments on this article are as valuable as the post itself. Newspaper folks may want to publish their own comments, perhaps? Read the article here.
NEWSPAPER CIRCULATION FIX
July 23, 2008 · Leave a Comment
Categories: Expertise · How To · IDEAS · Marketing
Tagged: circulation, link journalism, newspaper circulation, print edition, Publish 2, Publishing 2.0, Robert Young, Scott Karp, Sunday paper

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