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I just love it when an idea comes along for community newspapers that helps resolves several issues, and this would seem to be one of the best. ASNE (The American Society of Newspaper Editors) and the Knight Foundation have an annual grant for daily newspapers, to help them create a newspaper for a local high school that has none. The grant is $2500, and while this year’s deadline has passed I thought it too good an idea to wait to share. In fact, there’s nothing (except, of course, the need for the $2500) that would prevent any paper – daily or weekly – from emulating this concept and creating the program on its own.
There are many reasons to do this. Not only does it help high school students prepare for their careers but it could also bring you much positive coverage and marketing. It would show our youth that community newspapers are multimedia and good products to visit often. It could entice newspaper employee recruits, and a new group of consumers for our advertisers.
Nor would this idea have to stop at journalism. The mentoring paper could set up a high school ad sales mentoring program and perhaps lure multimedia sales reps to its sales departments.
Here’s the Knight Foundation / ASNE application. While the 2008-2009 deadline has passed, it’s good information for next year, and emulation.
2 responses so far ↓
Amy // July 13, 2008 at 4:44 pm |
Sharon – as a practical example on the local lever, here’s what the St. Charles Journal is doing for high school students – http://stcharlesjournal.stltoday.com/articles/2008/07/05/news/sj2tn20080705-0606stc-pay0.ii1.txt
WorkatHomeJobGenius // July 15, 2008 at 2:17 pm |
Amy, this is a perfect example. Thanks for sharing this. How about everyone else? Are you doing anything like this? What do you think of the idea? Vendors, have you worked with papers to produce such a product? Would you? Could you?