Newspaper Association of America (NAA ) has put together a new site, called NewspaperMedia, talking about ”Newspapers – The Mult-Medium.” It’s a great tool for bringing aboard reluctant advertising prospects. The site also offers a free powerpoint download about the value of newspaper advertising. Some of the statistics included in its introductory presentation include:
- 55% of daily print readers look at inserts
- Compared to general Web users newspaper site visitors are 33% more likely to hold a professional or managerial position
- 65% of newspaper site visitors make purchases, as compared with the overall average of 55%.
NAA does not focus on community and suburban newspapers. But there is one organization that does..
Suburban Newspapers of America. SNA’s online presentation is a powerful message, with testimonials, about the value of advertising on community newspapers. Here are some tantalizing statistics that clearly show consumers’ preference for community newspapers, in comparison to major metros:
- For community and neighborhood news, 62% turn to community newspapers, compared with 21% to the major metro dailies
- For local youth or high school sports, 60% turn to community newspapers, compared with 24% to the major metro dailies.
For additional statistics and video testimonials that can turn advertising prospects into community newspaper advertisers visit SNA’s dynamic marketing site here.
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Bookmarks about Tools // December 18, 2008 at 1:15 am |
[...] – bookmarked by 1 members originally found by MariellaSmith on 2008-11-13 Selling the Value of Newspapers – Two Terrific FREE Tools http://newspapertiger.com/2008/07/04/selling-the-value-of-newspapers-two-terrific-free-tools/ – [...]