Media Evolution – Hear the Roar

Hear what Newspaper Association of America has to say about its new report:

“Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites” is intended to help newspapers of any size develop profitable video applications. As competition heats up for online video mindshare, newspapers have an excellent opportunity to leverage their skills and content and capture an even larger share of online advertising spending.

This report will help newspapers understand online video advertising opportunities, in addition to offering guidance on starting or growing your newspaper’s online video operations – from purchasing equipment to best practices. “Zooming In on Online Video” also includes a report on current practices based on an NAA survey of newspapers.