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If You’re Not Using LinkedIn You’re Missing Prospects

April 12, 2008 · 1 Comment

I hope you’re using LinkedIn. If you want to network with other business people - to commisserate, collaborate, sell, network, buy, contract out, find a contractor, get or give advice or just about anything else you do business to business, LinkedIn is the place to be. I don’t know how I did without it. I’ve met people I never would have met any other way - many of them through the “friend of a friend” approach. I’ve come back from conferences and found most of the people I met and exchanged business cards with, on LinkedIn. Sure, I already had their business card but I didn’t have their bio and I didn’t know who else they knew. And I couldn’t talk to all or many of them at the same time without considerable more effort than it takes to send something in LinkedIn.

There is a free version but head straight to the $19.95 per month business version. You’ll be able to do a lot more.

I’d love to hear what others think about their use of LinkedIn - and maybe you have other social networks to recommend  - or warn us away from. Maybe you have one of your own. Or your company empowers them, builds them or helps market them.

Let’s talk about social. 

Categories: Marketing
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