One of the blogs that you definitely MUST subscribe to, if you want to know the online marketing and advertising world, is Robin Good’s www.masternewmedia.org. I just came across his tutorial on Web Analytics.
For those of you who are new to analytics, the point and the process is to understand who and how many consumers are coming to your Web site, and to make use of the information they provide you when they visit. If, for example, you find that most of your site visitors are 25-45 year olds who love to follow their favorite bands, you may have found an idea for a musical niche product. You may also want to focus on the creation of a page, contest, blog, editorial content and so forth that goes after the demographics that are NOT coming to your site.
With Robin Good’s help you can gather and improve on your interpretation of the info you’re getting.
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