Community Newspapers – Hear Them Roar

New MSN Home Page – Attractive and Social

November 4, 2009 · Leave a Comment

msn logo While most areas of the globe won’t see the new MSN home page until 2010,  you can take a sneak peek here at the changes. The many ugly top-of-the-page hyperlinks are gone, Bing search is prominent, and visitors can now easily access their Facebook friends and Twitter followers.  The question, however, is whether all this time spent on trying to bring Bing to search prominence in the minds of online users has hurt MSN’s success in prospecting for new advertising revenue.

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Haunted Lee Enterprises Newspaper?

October 31, 2009 · Leave a Comment

ghosts ghostsThe weekly Enterprise newspaper in Fallbrook Calif., now part of Lee Enterprises’ North County Times,  is haunted, or so goes the Unsolved Mysteries story.

For many years Enterprise employees worked amidst glowing white lights that appeared in one part of the office, quickly vanished and then popped up elsewhere in front of other staff.  A glowing ghost of a little girl haunted the Enterprise for many years as well.

In 1989, Enterprise executives, according to Unsolved Mysteries, hired modern day “ghost busters.”  Experts from San Diego’s Alexander Institute, a non-profit psychic organization, came to investigate the building and ward off the “evil spirits.” Four ghostly creatures of the night were evicted, and all is calm since then.

OR IS IT?

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Talking Points Memo Exec to Head New Yahoo News Site

October 21, 2009 · Leave a Comment

yahoo-mobile-homepageAndrew Golis, deputy publisher of Talking Points memo for the last three years, just posted his leave taking of the online news site to head up a new Yahoo news project. “The site will be a combination of curation and original reporting, with gregarious linking and sharp, smart writing,” he posted. “In other words, for the folks who read this site for meta journalism news, I’m going to be building a team to bring the most popular news site in the United States into the news link economy.”

Plans haven’t gone much beyond that as yet, with no name decided as yet.

Golis has been with TPM for the last three years.

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Social Media Heavily Influences Click Through

October 11, 2009 · Leave a Comment

courtesy of SearchEngineLand

courtesy of SearchEngineLand

According to a recent survey by comScore and GroupM Search,  consumers exposed to influenced social media and paid search clicked through 50 percent more than those not so exposed.  That is, consumers exposed to social media are more likely to click on a brand’s paid search ad compared to those exposed to the brand’s paid search alone. Among searchers using a brand’s product name in the query, the CTR increased from 4.5 percent to 11.8 percent when users were exposed to both influenced social media and paid search around a brand.

Here’s the downloadable white paper explaining it all:

The Influenced: Social Media, Search and the Interplay of Consideration and Consumption

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YouTube Reporters’ Center

October 6, 2009 · Leave a Comment

YT reporters' center If you’re a publisher considering citizen journalism, or now have citizens reporting any portion of your content, take a look at the YouTube Reporters’ Center, where journalist professionals have gathered to provide crash reporting courses for the novice citjourno.  Of course, your new reporters could benefit as well. Here are just a few:

  • How to Conduct a Good Interview – Katie Couric and Producer Tony Maciulis, CBS News
  • Tips on Investigative Journalism – Bob Woodward, journalism legend for investigative journalism, The Washington Post
  • Covering a Global Crisis – Nicholas D. Kristof, Columnist, The New York Times
  • Tips for Writing a Good Profile Piece – Beth Murphy, Pulitzer Center-Sponsored Journalist
  • How to Pitch a News Story – Joe Resnick, Associated Press

Thanks to Journalistics for pointing out this new YouTube feature.

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